There’s a really big elephant in the room we need to all understand before we get started. The ad industry is self regulated, so that means as long as they respect their “LEGAL” duty with our personal data, everything is good – until the big Facebook Fiasco of 2018 ripped the Band-Aid off the Ad Choices program. Now we finally start to see that our politicians can’t legislate around something they don’t understand and our Federal Trade Commission has no idea how to get the horses back in the barn of an industry gone wild.
Former Commissioner of the Federal Trade Commission Julie Brill said upon the resignation of her 6 year tenure in 2013 “I’ve long said that I don’t think consumers understand [the Ad Choices Privacy Program. I don’t think they interface with it. When you do interface with it, it’s clunky.” The truth is, we ARE the product. There is no motivation on the part of ad tech corporations to bring their raw materials into a conversation about value. We are here to be bought and sold in tonnage.
There’s one thing the about-face team does agree with when it comes to respecting consumer privacy; any use of your personal data should always be anonymous. That’s one thing on which everyone can actually agree. Most companies at this point, as we now are, would declare to you that if you want to know more please visit our Terms of Service