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Welcome to about-face!
about-face™ helps parents protect their families from the unwanted and illegal impacts of advertising.
Besides the fact that it is illegal under COPPA, the Marketing of Products to Children has been linked to*:
Childhood obesity, current and future, from food advertising.
Relationship between ad exposure, materialism and parent-child conflict.
Negative body image among women and girls.
Vulnerability to consumer messaging
about-face™ is a unique start-up that is finally solving the privacy rights problem that plagues consumers, brands and regulators internationally
of adults believe companies should only be able to track their data with specific permission
of adults feel they have little or no control over their or their childrens' personal data
of adults believe they understand how to protect their online privacy
of adults consider privacy policies when choosing web services
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"The people who are worried about privacy have a legitimate worry. But we live in a complex world where you're going to have to have a level of security greater than you did back in the olden days, if you will. And our laws and our interpretation of the Constitution, I think, have to change."
Michael Bloomberg![]()
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“Whether it’s Facebook or Google or the other companies, that basic principle that users should be able to see and control information about them that they themselves have revealed to the companies is not baked into how the companies work. But it’s bigger than privacy. Privacy is about what you’re willing to reveal about yourself.”
Eli Pariser![]()
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“Historically, privacy was almost implicit, because it was hard to find and gather information. But in the digital world, whether it's digital cameras or satellites or just what you click on, we need to have more explicit rules - not just for governments but for private companies.”
Bill Gates
